Bali Governor Issues Open Letter Urging Tourists to Respect Culture and Comply with Tourism Tax
BALI, Indonesia – As Bali enters its peak travel season with up to 60,000 visitors arriving daily, Governor Wayan Koster has issued an open letter to foreign tourists calling for greater cultural respect and cooperation with provincial laws, particularly the Bali Tourism Tax Levy.
The Governor expressed his gratitude to tourists who have paid the mandatory Foreign Tourist Levy, implemented since February 2024. Despite the policy being in place for over two years, only about 34% of foreign visitors complied in 2025, generating IDR 369 billion, which has been transparently used by the Bali Provincial Government for the protection of Bali’s culture and natural environment.
Governor Koster highlighted Bali’s status as Indonesia’s top tourism destination, receiving more than 45% of foreign tourists to the country. In 2026, Bali was once again recognized globally as the world’s best tourist destination and the best island in the Asia-Pacific region. Tourism plays a pivotal role in supporting the local economy and the wellbeing of the Balinese people.
Emphasizing the unique Balinese Hindu culture that guides the island’s tourism sector, Governor Koster reminded visitors that decisions regarding tourism align with Bali’s ancient philosophies and spiritual values. He called on tourists to respect Bali’s customs and laws as part of their visit.
To facilitate compliance, tourists are encouraged to pay the Foreign Tourist Levy prior to departure through the Love Bali System, available on secure web and mobile platforms. The Governor further urged visitors to follow published Do’s and Don’ts guidelines aimed at maintaining high-quality, dignified tourism.
“I, Wayan Koster, Governor of Bali, representing the Government and the people of Bali, respectfully encourage all foreign tourists who love Bali to contribute to preserving Bali and enhancing its tourism competitiveness by paying the Foreign Tourist Levy,” said Governor Koster.
Ending his message, he appealed to all visitors: “Bali, the Island of the Gods, Our Home, Belonging to All of Us. Let Us Preserve It Together.”
The open letter accompanies a video message and comes as part of ongoing efforts by the Bali government and community to address cultural, environmental, infrastructure, and governance challenges, aiming to ensure sustainable, culture-based tourism for future generations.
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