Bali Elevates Global Tourism Appeal with Gastronomy Focus at BBTF 2026
Bali, Indonesia – As the competitive regional tourism landscape intensifies, Bali is strategically enhancing its global allure by spotlighting gastronomy at the upcoming 12th Bali & Beyond Travel Fair (BBTF) 2026. Scheduled from May 28 to 30, 2026, the event will be held at the Bali International Convention Centre within The Westin Resort Nusa Dua.
Organized by the Association of The Indonesia Tours and Travel Agencies Bali Region, BBTF 2026 adopts the theme "Redefining Indonesia’s Gastronomy Journey: A Celebration of Taste, Culture, and Sustainable Heritage." This theme reflects a deliberate pivot towards highlighting culinary experiences as a key differentiator for tourism.
Recognizing that travelers increasingly seek meaningful encounters rather than just scenic views or cultural visits, Bali aims to deepen visitors’ engagement through its rich gastronomic heritage. The focus on food not only enhances the visitor experience but also supports sustainable tourism, community involvement, and preservation of cultural identity.
BBTF serves a dual purpose: facilitating business connections within the travel industry while repositioning Bali and Indonesia as premier destinations offering immersive, experience-led travel. By promoting bookable culinary experiences that reflect local culture and sustainability, the fair aspires to make Bali a more memorable and resilient destination for global tourists.
For details on the fair and participating exhibitors, interested parties can visit the official BBTF website.
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